See they have changed the corporate image yet again (with the puma style tick in the shield) !
http://lilyboys.com/img/Ducati-logo.jpg
I'm really not a big fan of the latest ducati font (although I do like the corse shield). The older cagiva era logo was so much cooler (especially with the elephant in it !). All my bikes wear this with pride !
http://bikegraphics.co.uk/images/DUKE0015.1.jpg
I understand why Ducati had to change it when Cagiva sold them to TPG (Cagiva had the rights to the font at the time so I understand) but surely they could have come up with a better design ?! And why do they keep arsing about with it ??! There have been loads of changes over the years !!!
Think of all the other cool automotive brands - Ferrari, Lambo, Porsche, MV, etc. They have never changed (nor should they).
What do you think..? Whats your favourite logo design ?