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I was recently reading a Thai Review and ad campaign written by VW stooges aimed at selling Scramblers to Thai hipsters ,, it says the bike is deliberately reduced power and made simple to ride for the lifestyle demographic and fashion concious people who will ride this type of bike with little undestanding of motorcycling and techniques and servicing ,it goes on to say that as the Hipster lifestyle evolves , Ducati aim to sell estras and fashion accessories to this group of medium term users , says it all really!!!
the same stooge ad campaign has been used in India, Japan, Malaysia and some parts of Europe ..
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MONSTERMAN
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